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  • Blog Post: G4 Becoming Esquire Network

    NBCUniversal is rebranding G4 as a more general-purpose men's interests channel called Esquire Network starting April 22. Now that all that pesky gaming programming is out of the way, Esquire Network is free to brave new frontiers with its first two original series: a reality cooking show and a celebrity... More
  • Blog Post: G4 To Become The Esquire Channel

    The fate of G4, the TV network formerly devoted to video games, has been up in the air for some time. It has been officially announced that it will become the Esquire Channel next year. Along with a name change, the channel will also see a switch in focus with plans to target an, “untapped metrosexual... More
  • Blog Post: G4's X-Play And Attack Of The Show Canceled

    Update : A source, "close to the matter," has told Joystiq that G4TV.com's editorial gaming staff is being laid off. This has not been confirmed by G4 as of yet, but apparently the website will be reduced to a very small staff following the Thanksgiving holidays. ----------------------... More
  • Blog Post: What Does The Cancellation Of X-Play And AOTS Mean For G4?

    When the network first launched in 2002, I was a huge fan of G4. My first memory from the channel actually took place outside of any of its shows. It was a young channel, and when it wasn’t able to sell all of its 30-second advertising slots, it would show snippets of gameplay. I remember seeing... More
  • Blog Post: Report: G4 To Be Reformatted, Name Change Possible

    The cable network, which was originally designed as a 24-hour video game station, has been moving away from its original format for some time. Now, reports have surfaced that G4 may receive a suave makeover -- with a name change for the network possible. The entertainment industry bible Variety is reporting... More
  • Blog Post: DirecTV Breaks Up With G4

    The satellite TV provider DirecTV has dropped the G4 Network after a string of failed negotiations with G4's parent company Comcast. (which, probably not coincidentally, is one of DirecTV's biggest competitors) In an email response to Entertainment Weekly, a DirecTV representative explained,... More
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