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  • Blog Post: Activision's Eric Hirshberg: Company Unlikely To Pursue Paid Early Access Model

    We had the chance to catch up with Activision Publishing CEO Eric Hirshberg to discuss Destiny, Call of Duty, the recently announced rebirth of Sierra, and the state of the industry. Activision is positioned for its largest holiday season in years, with the addition of Destiny to a mix that has included... More
  • Blog Post: Activision’s Eric Hirshberg Explains Why The Company Bets Big

    Publishers and developers have personalities just like the individuals that comprise them. That’s the benefit of working in a creative industry, even one that is becoming increasingly driven by bottom line performance. As you look across the field of remaining mega-publishers, you’ll notice... More
  • Blog Post: Working With In-Development Hardware A 'White-Knuckle Ride,' Says Activision's Eric Hirshberg

    Today following the Xbox One reveal, Game Informer editor-in-chief Andy McNamara and executive editor Andrew Reiner sat down with Activision Publishing CEO Eric Hirshberg to talk about Call of Duty: Ghosts. The conversation covered changes to multiplayer, the next-generation engine, and the story behind... More
  • Blog Post: Activision Plans More Frequent DLC Updates For Modern Warfare 3

    Activision's blockbuster Call of Duty: Modern Warfare 3 is already an incredible sales success. Now, the company revealed that it plans to keep its audience engaged year-round with frequent downloadable content -- including the possibility of new missions and spec-ops modes. In an interview with... More
  • Blog Post: Report: EA Continues Verbal Assault On Call Of Duty

    At his Gamescom keynote address, Activision publishing CEO Eric Hirshberg called for a truce in the war of words between Activision's Call of Duty series and Electronic Arts' Battlefield. EA has responded, and it's going full steam ahead. Electronic Arts corporate communications vice president... More
  • Blog Post: Activision CEO Wants Call Of Duty/Battlefield Trash-Talking Truce

    At his Gamescom keynote speech, Activision publishing CEO Eric Hirshberg says that the trash-talking between his company and Electronic Arts over Call of Duty and Battlefield, respectively, is bad for the industry. "Competition is of course a good thing. It keeps us all on our toes and ultimately... More
  • Blog Post: Activision Thanks EA

    Before the real bullets between Call of Duty: Modern Warfare 3 and Electronic Arts' Battlefield 3 (shown above) really start flying when both games come out this November, Activision CEO Eric Hirschberg has taken the time out to thank his opponent. In a wide-ranging interview with MCV , Hirshberg... More
  • Blog Post: Activision Wary of Call of Duty Going the Way of Guitar Hero

    Activision is flying high with all things Call of Duty, but fellow Activision property Guitar Hero also once had a seemingly limitless future before it flamed out. How is Activision responding to this potential trap? An internal Activision memo from back in February obtained by Giant Bomb from CEO Eric... More
  • Blog Post: Activision Publishing CEO Laments Company's Reputation

    Over the past few years, certain events have transpired that sullied Activision's reputation and turned the publisher into the community's go-to punching bag. Activision Publishing CEO Eric Hirshberg is well aware of gamers' ire, comparing it to the backlash Sony received during the PlayStation... More
  • Blog Post: Activision CEO Loves Harmonix, Guitar Hero Still "Very Relevant"

    Activision's Guitar Hero and Harmonix's Rock Band may be market competitors, but that doesn't mean that one can't recognize what the other does well. Activision Publishing CEO Eric Hirshberg recently declared his love for his Harmonix, but is it enough to want to buy the company? In an... More
  • Blog Post: Activision's Hirshberg Says CoD Multiplayer Will Always Be Free

    Activision CEO Bobby Kotick has made it clear that he loves the idea of gamers paying a subscription fee for Call of Duty's multiplayer component. Activision Publishing CEO Eric Hirshberg feels differently. In an interview with IndustryGamers , Hirshberg shot down Kotick's ongoing scheme. "Are... More
  • Blog Post: Activision Publishing Gets New CEO

    Eric Hirshberg is a marketing executive who will now oversee operations management, product development, and consumer marketing for one of gaming's biggest companies. Activision Blizzard dramatically restructured recently into several separate arms, each with its own identity and focus, including... More
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