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  • Blog Post: EEDAR Study Shows Younger Males Spend More On Mobile Gaming

    A study recently published by Electronic Entertainment Design and Research (EEDAR) shows some surprising results in regard to mobile games, and who spends the most money on them. The study refers to whales, which are the the big spenders when it comes to mobile games; the people who move beyond the free... More
  • Blog Post: NPD Will Soon Track Digital Sales

    Each month, NPD publishes are report tracking United States retail video game and hardware sales. As digital software sales have become an increasingly substantial part of the landscape as detailed this year by EA and Activision on earnings calls. The value of the NPD report has been questioned given... More
  • Blog Post: Analyst: PS3 Doesn't Need A Price Drop

    Price drops are always a popular move, but Jesse Divnich, vice president of insights and analysis at market research firm EEDAR, believes that the PS3 doesn't have to do that just yet. Although the PS3 is behind the Xbox 360 in sales, Divnich told GamesIndustry International he doesn't think... More
  • Blog Post: Kinect Vs. Move: One Year Later

    It's been about one year since Microsoft and Sony both released their respective motion controllers, Kinect for Xbox 360 and Move for PlayStation 3. For sales, Microsoft reported in March 2011 it has shipped 10 million Kinect units worldwide since launch. It has not provided an update since. U.S... More
  • Blog Post: Report: Half Of Console Owners Purchase DLC

    Privacy concerns remain the biggest factor for customers who choose not to purchase downloadable content, according to a new report titled “Deconstructing Downloadable Content 2011” from research firm EEDAR. The report says 49% of HD console owners have not purchased downloadable content... More
  • Blog Post: EEDAR Survey Ranks Most Influential Game Review Outlets

    Video game reviews are meant to give gamers an idea of whether or not they'll want to play a game, but how often do they actually influence purchases? Today EEDAR published the results of a survey which aims to answer that question. EEDAR asked 3,500 gamers to rank how much the reviews of their favorite... More
  • Blog Post: NPD Group And EEDAR Join Forces To Improve Game Sales Tracking

    Two the game industry's most powerful analysis and sales tracking organizations are joining forces to improve their ability to track and analyze game sales across both traditional physical and emerging digital distribution channels. According to a press release sent out today, " EEDAR will exclusively... More
  • Blog Post: The 2011 Holiday Showdown

    There are a lot of great games coming out this holiday season, and we recently conducted a survey of 5.655 readers to find out what they are looking forward to buying in that timeframe. Take a look at some extra stats and analysis from industry experts to our 2011 Holiday Showdown feature in the September... More
  • Blog Post: EEDAR: Sony's Welcome Back Program Worked

    Market research firm EEDAR says that according to its findings Sony's Welcome Back program related to the PSN outage was a success. The program, among other things, offered gamers two free PS3 games via download out out of a pool of five: Infamous, LittleBigPlanet, Wipeout HD/Fury, Dead Nation, and... More
  • Blog Post: EEDAR Analyst Jesse Divnich Calls Out Reactionary Investors Over THQ Stock Dump

    After THQ reported today that it has sold more than one million copies of Homefront to consumers and shipped over 2.4 million units worldwide, EEDAR vice president of capital research Jesse Divnich issued a cautionary message to the investors who hastily ditched their THQ stocks two weeks ago. For those... More
  • Blog Post: EEDAR Analyzes NGP's Chances, Predicts Price

    EEDAR is one of the industry's foremost analyst firms, and today they released a report on Sony's NGP handheld. The report was compiled by Jesse Divnich, who attended the unveiling of Sony's NGP in Japan. Overall, EEDAR appears to be fairly positive on the PSP, claiming "[We] expect... More
  • Blog Post: You Really Care What We Think! (Maybe!)

    Caption: This graph shows how participants in the study rated games based on the positive or negative review scores they were shown before playing. The middle group was shown no review scores. EEDAR and SMU Guildhall have just released the results of a study that aims to discern how much of an influence... More
  • Blog Post: EEDAR: Big Three Under Added E3 Pressure

    Speaking on the recently released April NPD data , Jesse Divnich – Vice President of Analyst Services for Electronic Entertainment Design and Research (EEDAR) – had several interesting observations to share. Despite the trending downturn in sales, Divnich sees an opportunity for the industry... More
  • Blog Post: New Grand Theft Auto At E3?

    Jesse Divnich, director of analyst services for Electronic Entertainment Design and Research (EEDAR), believes we may see a glimpse of a new Grand Theft Auto title at E3 in June. Speaking to Game Informer, Divnich made a big prediction as to what we may see at the industry trade show in June. "I... More
  • Blog Post: EEDAR's Divnich: Game Industry Feeds Off Fads

    Core gamers may not want to hear it, but EEDAR director of analyst services Jesse Divnich believes fads like motion controls, touch screens, balance boards, and guitar peripherals are integral to industry growth. Speaking to the music/rhythm genre, Divnich said, "I say the word 'fad', and... More
  • Blog Post: Metacritic: PS3 Platform Of The Year

    According to Metacritic’s Game Platform Power Rankings , the PlayStation 3 knocks the Xbox 360 from the top spot in 2009. “Although Xbox 360 finished with the highest number of positively-reviewed titles (88 games receiving a Metascore of 75 or higher), and though Nintendo’s Wii had... More
  • Blog Post: EEDAR Declares Wii The Console War Winner

    Though Nintendo Wii sales are slowing, the enormous lead it created over the last couple years should cement it as the biggest selling console of the generation, according to EEDAR director of analytic services Jesse Divnich. In a report hosted on IndustryGamers.com , Divnich forecasts that even with... More
  • Blog Post: Industry Sales Growth Projected For Holiday Season

    The video game industry is often compared to the film industry as a form of entertainment that traditionally performs well even in tough economic times. However, the difference between an interactive experience and a cinematic one is the admission price. A next-generation video game will run a consumer... More
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