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  • Blog Post: Call Of Duty Online Faces The Challenge Of Appealing And Adapting To Chinese Gamers

    At E3, we had the chance to get a look at a game we’ll likely never play. Call of Duty is about to enter its third beta in China, and Activision gave us a lesson in the challenges of bringing its flagship franchise to a new market in a brand new format. Activision is teaming up with Tencent, which... More
  • Blog Post: Activision, Tencent Bringing Call Of Duty To China

    Activision and Tencent have announced that the two companies have entered a partnership to bring a new entry in the Call of Duty series to China. Call of Duty Online features microtransaction-fueled customization, which allows players to purchase new weapons, gear, and perks. “We are very excited... More
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