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  • Blog Post: China's Call Of Duty Online Enters Open Beta With Changes Made Just For That Market

    At E3 2014, we had the opportunity to see how Activision was retooling its titanic Call of Duty franchise for the Chinese market. Today, the publisher has released the open beta of the free-to-play Call of Duty Online. Activision is teaming up with local partner Tencent for the title, which is being... More
  • Blog Post: Captain America's Chris Evans Saves The Day In Chinese CoD Online Ad

    We'll probably never get a chance to play Call of Duty Online in North America, but that doesn't mean that we can't at least enjoy a new live-action ad for the game. The spot for the upcoming free-to-play release features Captain America star Chris Evans helping some office workers live out... More
  • Blog Post: Call Of Duty Online Faces The Challenge Of Appealing And Adapting To Chinese Gamers

    At E3, we had the chance to get a look at a game we’ll likely never play. Call of Duty is about to enter its third beta in China, and Activision gave us a lesson in the challenges of bringing its flagship franchise to a new market in a brand new format. Activision is teaming up with Tencent, which... More
  • Blog Post: Activision, Tencent Bringing Call Of Duty To China

    Activision and Tencent have announced that the two companies have entered a partnership to bring a new entry in the Call of Duty series to China. Call of Duty Online features microtransaction-fueled customization, which allows players to purchase new weapons, gear, and perks. “We are very excited... More
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