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  • Blog Post: Aaron Paul Will Turn On Your Xbox One

    Xbox One new commercial features Breaking Bad star Aaron Paul using the Kinect’s voice sensor to turn on menus and navigate the system. However, Xbox One owners have reported that when Paul says “Xbox One on” early in the ad, his Xbox isn’t the only one starting up. The ad wants... More
  • Blog Post: Nintendo Begins "I'm Not A Gamer" Advertising Campaign

    As part of its new marketing campaign, Nintendo has decided to create advertisements that show recognizable athletes and actors playing their 3DSs while insisting that they're not gamers. I understand that appealing to non-gamers is a great way to reach a new audience, but this is kind of confusing... More
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