Ubisoft has a new logo. Say goodbye to the familiar swirl, and get ready to meet... a slightly different swirl.

"The new swirl is an evolution of our existing logo that marks a new era for Ubisoft, one with an increased focus on live and digital games as well as a player-centric approach to creating immersive worlds," the company wrote on a blog post.

The logo maintains a similar shape of the original swirl, which was introduced in 2013, but it's a bit chunkier.

"Our new logo is minimalist, modern, and monochromatic," the post continued. "It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for."

Ubisoft says the new logo will be adjusted to take on different colors and textures that will reflect whatever game it's associated with at the moment.

To put the change in perspective, the company also posted the visual timeline, below, which shows the evolution of its logo since it first started. Memories...

[Source: Ubisoft]

 

Our Take
I always liked Ubisoft's swirl, particularly when you got to zoom through it during a game's loading sequence. Oh well.