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Andromeda Initiative Orientation Video Invites Players To Join Mass Effect Mission
It’s been a big day for fans of the Mass Effect franchise. In addition to a new trailer and Game Informer’s own cover story on Mass Effect: Andromeda, we also learned details about loyalty missions in the new game, and new details about the voice cast. Electronic Arts isn’t quite ready to close out its N7 Day, as we also got new details about the Andromeda Initiative, which was first teased a few days ago.
A new embedded video on the official site (also viewable below) welcomes players to the Andromeda Initiative, and details what players can expect to learn about in the coming months. We're given some in-game fiction about what the Andromeda Initiative is, the name of its founder, and exactly what it means to join up. Outside of the fiction, by signing in to their EA accounts, players can complete “training” and eventually be rewarded with an in-game reward in the form of an exclusive helmet.
For fans of the Mass Effect storyline, the site also includes a handy timeline detailing the Mass Effect version of the history of space travel.
Our Take
While the Andromeda Initiative is a pretty clear marketing effort, I appreciate the attempt to wrap players up in the fiction of the game as the team rolls out more info in the coming months. It will be interesting to see if the Mass Effect community is willing to go along for the ride with this effort, which only a few years ago might have taken the form of a simple mailing list.
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