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News

Sega Sales Down, But Profit Up Thanks To Focus On Fewer Games

by Mike Futter on May 13, 2016 at 04:55 AM

Sega is in the process of shifting strategy in its video game business that is starting to yield some success. The company has decided to focus on fewer games and mainstay IP.

In Japan, Phantasy Star Online 2 continues rake in money. Europeans continue to faithfully purchase Football Manager, which has been a viable franchise for a decade.

Sales were down 5.1 percent to ¥347.98 billion ($3.2 billion). Profits climbed out of the red to ¥5.37 billion ($49.3 million).

The new fiscal year, which began on April 1, will see the release of the long anticipated Persona 5 from Sega subsidiary Atlus. The company will also be releasing Total War: Warhammer for PC this month. In Japan, Phantasy Star Online 2 will be arriving on PlayStation 4, though there is still no word from Sega on a Western release.

[Source: Sega]

 

Our Take
Western gamers have been clamoring for a Phantasy Star Online 2 release, and given the success in Japan there might be money in it for the publisher. For the coming year though, Persona 5 is the game with the biggest potential in Japan and the West. It’s looking great and the series now has the name recognition to compete in a season that also sees Final Fantasy XV.