The last trailer for Dark Souls III was pretty good, I'd say. Really spooky cover of Cyndi Lauper's "True Colors," very atmospheric and action-packed with just the right amount of somber. 

Was it the best trailer for the series ever? Not by a long shot. But maybe, with a small adjustment, a fan has made it so, replacing the Lauper cover with DMX's "X Gon' Give It To Ya."

You can watch the whole thing here but be warned, as far as lyrics go, it's pretty NSFW:

The best part? How the protagonist' rolls sync with the lyrics.