For those attending E3, walking into one of the massive halls has meant an enormous booth full of EA’s upcoming games. That space at the Los Angeles Convention Center will be occupied by another group, as the mega-publisher has opted to move offsite.

EA has announced EA Play, which will be open to the public at its own venue. The three-day event, from June 12 through 14, will be held at Club Nokia at LA Live, right near the convention center.

Those across the pond won’t be left out. A one-day London event will be held at The Mermaid.

If you’ll be local for either of these, you’ll get hands-on time with upcoming games, access to competitions, and “exclusive memorabilia.” EA’s live streamed programming during the week will kick off with its annual E3 press conference on June 12 at 1 p.m. Pacific / 4 p.m. Eastern. This puts EA on Sunday of E3 week, a day earlier than it usually holds its press conference.

[Source: EA]


Our Take
This is a big move for the publisher, which has been a staple of the Los Angeles Convention Center for years. Taking its programming offsite allows the company to give fans access, similar to Microsoft’s fan event last year. It’s a bold move, and one that ultimately allows the publisher to serve press and public alike.