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United States And Canada Account For Two-Thirds Of All Amiibo Shipments
Nintendo held its investor briefing this morning in Japan. The success of the Amiibo figures was a significant point during president Satoru Iwata’s presentation, complete with updated shipment data.
The company says that it has shipped 10.5 million units world wide, with just under 7 million of those coming to North America. The remaining third is split among Europe, Japan, and Australia in order of magnitude.
Iwata reiterated intentions to release a standalone NFC reader for older 3DS devices that will work with figures. It will also be compatible with the Animal Crossing: Happy Home Designer cards, and the device will be released alongside that title this fall.
For more on Nintendo's year-end finances, check out our report from yesterday.
[Source: Nintendo]
Our Take
I’m not surprised to hear that Amiibo sales are moving at a fast clip. Nintendo has expressed interest in increasing supply and restocking hard to find characters. Hopefully that starts happening soon.
As for shipments versus sales. Given how thin stock has been at stores in the United States, I suspect that the gap between these two numbers isn’t terribly large. Amiibo is Nintendo’s safety net right now. Mobile will be woven into that cushion soon, too.
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