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Activision Blizzard Digital Revenue Hits Record 45 Percent Of Total In First Quarter
During Activision Blizzard’s first quarter earnings call, the company touted the continuing growth of digital revenue. The publisher posted $581 million in that category.
This represents 45 percent of total company revenues during the quarter, a new record. Part of this is due to the strength of Hearthstone and Heroes of the Storm, both of which helped Blizzard grow the percentage of non-World of Warcraft revenue as part of the whole.
For more on Activision Blizzard’s first quarter finances, visit our previous coverage.
Our Take
We continue to see growing importance of digital across the industry, as boxed product revenue decreases. Especially as publishers add more titles like Hearthstone and Heroes of the Storm, digital distribution will continue to flourish.
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