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Sony Says Destiny Is Getting The First-Party Treatment
Bungie's latest spacefaring adventure has garnered a lot of attention, and players aren't the only ones who are taking notice. Sony and Microsoft have been squabbling over the Activision-published game, with Microsoft taking a shot at its competitor's exclusive deals via a bizarre UK ad for a fake cologne. In a new interview, a Sony executive is emphasizing Destiny's importance to the PlayStation brand, saying that it's being treated like a first-party game within the company's walls.
"We're treating it, for all intents and purposes internally, as if it's a first-party release," Sony UK managing director Fergal Gara told Eurogamer. "We're wrapping our arms around it on all levels of the organisation. It's a special project and an important project, and it has the power to launch Christmas. It's hugely important."
Even though the game is available on other platforms, Sony's exclusive content – which is timed to remain so until the end of 2015 – makes it an appealing proposition to players who already have Microsoft and Sony's consoles or are weighing a decision to purchase one.
[Source: Eurogamer]
Our Take
Sony's PlayStation 4 is selling well (at more than 10 million units at last count), but its roster of holiday exclusives is sparse. Its first-party releases in that period essentially begin and end with DriveClub and LittleBigPlanet 3. It makes sense in that case for Sony to hitch its wagon to Destiny, putting some money into marketing the game and enjoying the ride.
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