The lights are on
Disney Interactive is a relatively small branch of the larger Disney Kingdom, but thankfully, the division has been able to turn its fortunes around, moving from a $58 million loss last year to a $29 million surplus this year.
According to a Disney press release, Disney Interactive has seen a 45 percent revenue increase largely due to the continued sale of last year's Disney Infinity as well as the success of mobile titles like Tsum Tsum and Frozen Free Fall.
“Our strategy of building strong brands and franchises continues to create great value across our company,” said Walt Disney chairman and CEO Robert A. Iger. “This quarter we delivered the highest EPS in the company’s history, and we’ve now generated greater EPS in the first three quarters of FY 2014 than we have in any previous full fiscal year. We’re extremely pleased with these results and we are also thrilled with the spectacular performance of Guardians of the Galaxy, which holds great promise as a new franchise for our company and once again reinforces the tremendous value of Marvel.”
The Guardians of the Galaxy also make an appearance in Disney Infinity: Marvel Super Heroes 2.0 Edition, which hits shelves on September 23.
Our TakeThis is great news for Disney, and assuming that Disney Infinity: Marvel Super Heroes 2.0 does just as well as its predecessor, the company should be sitting pretty for the rest of the year. Hopefully this means Disney Interactive will be able to take some creative risks and produce more exciting projects down the road.
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