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Founder Of Microsoft’s Bing Team Joins EA

EA has announced the hiring of Ken Moss as Chief Technology Officer. Moss, who most recently led marketplace technology on eBay, spent 20 years at Microsoft. There, he was instrumental in creating the Bing search engine (formerly called Search).

“We’re designing games as live services, with gamers playing more and for longer than ever before,” writes EA CEO Andrew Wilson. “Our digital platform provides the underlying infrastructure to deliver fun, seamless, and curated journeys for our players. And we’re moving faster as a company, with technology tools and solutions at the core. I’m thrilled to have Ken’s technical leadership on board as we navigate such a dynamic period for EA and the interactive entertainment industry.”

EA has had its share of technology and positioning woes over the past year. SimCity was one of the most disastrous launches in company history, leaving players unable to access the game for an extended period, and Battlefield 4 suffered from both client and server issues

The publisher has recently been ramping up its focus on the Origin marketplace with free games. It’s also considering early access for future titles, which changes to technology might enable.

[Source: EA]

 

Our Take
Moss brings extensive experience, especially with eCommerce solutions. Hopefully, EA is tasking him with taking necessary steps to avoid the server issues that have been at the heart of so many of the company’s experiences over the past couple of years.

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