Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Real Sneakers Unlocked By Playing A Lot Of NBA 2K14
Nike has announced the first ever pair of real sneakers earned by playing a video game. The company has revealed the Lebron11 basketball shoes, which required approximately 80 hours of NBA 2K14 play (our review) and specific milestones in order to unlock. Even then those players were simply fighting for the chance to place a $220 pre-order.
In order to be one of the 2,014 players who could pre-order, players needed to complete 60 My Career games, create a signature shoe in the Nike Innovation Kitchen, and choose the Nike sponsorship path. As you can see above, the sneakers include a jungle cat motif to symbolize the “heart of the lion.”
If you happen to be one of the lucky 2,014 players, please let us know when you get your Lebron11s. We’d love to see you modeling them.
Our Take
I hope those players that put in the time just to have a chance at these sneakers like the design. They certainly make a bold statement.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
