The lights are on
Twitch has signed a deal to make it the official live streaming partner of the annual Electronic Entertainment Expo for the next three years.
Being a partner means Twtich will have a noticeable presence on the show floor with its own booth, as well as through E3's assorted media channels. Twitch will now be part of E3 Insider and and appear prominently on E3Expo.com. Twitch's chief revenue officer Jonathan Simpson-Bint says, “Twitch looks forward to deepening consumers’ E3 online experience with top E3 news, original interviews, and behind-the-scenes E3 footage,” offering more details on what exactly Twitch's role will be as E3's official partner.
To read the full press release, head to page two.
Our TakeI'm curious what exactly Twitch's coverage will entail at E3. Will it be streaming all the press conferences? Will cameras be set up on the floor showcasing what's going on? Will demos be shown on Twitch's channels? I'm interested in seeing what Twitch's role as partner will entail.
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