Please support Game Informer. Print magazine subscriptions are less than $2 per issue
Microsoft Dropping Price Of Xbox One In UK
Microsoft is set to lower the price of the Xbox One in its second largest market. Starting on February 28, UK gamers can pick up the Xbox One for a priced reduced by £30.
The news comes alongside of the limited Titanfall bundle we reported on this morning. Microsoft is dropping the Xbox One entry fee from £429 ($712) to £399 ($663). This applies to the UK Titanfall bundle and all other versions of the console.
Microsoft is narrowing the price gap with the PlayStation 4, which is outselling the Xbox One worldwide. Sony’s console will still retail for a lower price with its £349 sticker.
Our Take
Microsoft’s move to cut the Xbox One price is surprising only three months in. Given the currency conversion and North America continuing to be Microsoft’s strongest territory (despite January NPD reports suggesting Sony sold twice as many new consoles), I would not expect to see this move mirrored here.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
