The lights are on
Take-Two CEO Strauss Zelnick has announced a major milestone for Rockstar Games. The label has sold 250 million copies of titles into retail, including those from the Grand Theft Auto franchise, Red Dead Redemption, L.A. Noire, and others.
Zelnick also shared during the third quarter earnings call that 70 percent of Grand Theft Auto V gamers have connected to Grand Theft Auto Online. The digital currency offerings have been the largest contributor to Take-Two’s $132.8 million digital revenue during the quarter.
Correction: This story originally incorrectly attributed the 250 million copies sold to just the Grand Theft Auto series. We have corrected the story to reflect that the number is representative of all Rockstar titles. Game Informer regrets the error.
Our TakeWelcome to the future of in-game currency purchases in full-priced retail games. Next time microtransactions show up in your favorite full-priced game, remember this as evidence of its success in the marketplace.