The lights are on
The Super Bowl is an event not only for the rivalry between the best team from each conference of the National Football League, but for its status as an advertising gold mine. Video game commercials have grown and matured with the medium, often standing tall against movie ads.
Do video game commercials impact your impressions of a game? Do you ever learn about titles from seeing them in a 30-second spot? Have you ever read up on a game after seeing an ad on television, or do you think they serve only to reach beyond those that read gaming websites every day?
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