The lights are on
Publisher Deep Silver, who has been among the most friendly to YouTube creators, has issued a comprehensive statement following the wave of copyright claims. The statement specifically addresses three parties that have been making a number of claims on Deep Silver titles and those of other publishers.
“We have been working with YouTube to resolve various issues that have plagued the YouTube gaming community this week, as soon as we learned about what was going on,” the statement reads.
It goes on to state that a YouTube channel by the name of 4GamerMovie has filed a number of illegitimate claims. Those have reportedly been lifted. Should any remain in place, Deep Silver asks that users contact the publisher via Twitter (@DeepSilver).
Additionally, two groups names IDOL (which we mentioned in our coverage earlier) and Shock Entertainment Pty are laying claim to videos. These companies allegedly represent music interests, yet some of the claims are video-related. YouTube has been alerted by Deep Silver, though the claims are not restricted to that publisher’s content.
Finally, it appears that THQ is laying claim to some content. If you are the recipient of a notice filed by that now-defunct organization for properties now owned by Deep Silver (Saints Row, Metro), please alert the publisher via Twitter with the link.
“Deep Silver has no intention of preventing players, who like to create gaming content on YouTube using our games, from doing so,” the statement reads. “Nor do we seek to block any videos of the kind. This includes Let's Play, Walkthrough, Review, or other edited or commentated videos that are monetized by a player. Whether your opinion of our games is positive or negative in your YouTube video, it is not our right as a games publisher to infringe on your basic right to voice your opinion freely using a public platform.”
In short, if you’re using Deep Silver games as the basis for YouTube content, you’re in good shape. Other publishers, including Ubisoft, Blizzard, and Capcom, have also stepped up to reassure YouTube creators.
“You will not be alone in this, whatever changes may come,” Deep Silver writes. Within the games industry, including at our competitors, there are many who share this vision.”
Our TakeThis is a smart approach for a number of reasons. YouTube creators reach a wide audience that traditional PR and marketing might not penetrate as well. Getting out in front of this is a smart way for Deep Silver and others to distance themselves from whatever mess those filing YouTube claims have gotten themselves into.