Blizzard has trademarked Warlords of Draenor for use in computer games and the like, but nobody is sure exactly what it's for.

The USPTO has a listing for the product, and MMO Champion (who first reported on the matter) also notes that Blizzard previously registered

Naturally, speculation is that it's a World of Warcraft expansion. Perhaps we'll find out at BlizzCon later this week; starting Friday, November 8.

[Source: MMO Champion via CVG]


Our Take:
Is a new expansion enough to get you back into World of Warcraft if you've left?