EA Sports is asking gamers to choose who will join Jon “Bones” Jones on the cover of the publisher’s first licensed UFC title. The cover vote starts today, and fans can choose one of 16 contestants.

The preliminary round concludes on November 10, 2013. The entire contest concludes on Sunday, December 1, 2013.

The voting process is also a contest that will see one winner join the cover fighter at his/her next UFC bout. EA Sports UFC is due out on Spring 2014 on Xbox One and PlayStation 4. You can vote for your favorite fighter here.

For more on EA Sports UFC, check out our coverage from E3 2013. In related news, there is currently a lawsuit pending filed by what's left of THQ against EA over the UFC license. You can read up on the allegations here.


Our Take
Cover votes are becoming commonplace, but they are an effective form of marketing. Adding in a contest incentivizes people to cast a ballot. They may be trite, but they serve the purpose of engaging the fan base early and often in the run-up to launch.