The lights are on
The British newspaper The Sun was doing a story on artificial human parts and got fooled by Deus Ex.
In the story pictured above you can see a picture of a Sarif Industries (the evil corporation from Deus Ex) cybernetic eyeball. The text reads "US corporation Sarif Industries has developed an eyeball implant." Oops!
Maybe it's a testament to the quality of the slick-looking Sarif Industries website that Square Enix had made.
[Source: Twitter via The Sixth Axis]
Our Take:If anyone at the The Sun is reading this, I hate to be the one to tell you, but Sarif Industries isn't real. It's just a made-up company in a video game. However, I do have a hot tip for you: start digging into a company called "Umbrella Corporation." They keep a low profile, but word has it that they are doing some very...shall we say...interesting things in the field of genetic engineering and research. Don't say you heard it from me.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
That Umbrella, so sneaky. Jill Valentine should probably be able to give you some good dirt on them.
Haha, that's great.
That is hilarious.
Maybe this is why certain media outlets hate video games; games make them look like fools even though it's entirely their fault for not doing proper research.
This just in: to save face the writer admits it was a practical joke, written for no practical reason, since it turns out that April Fools Day is in fact, still in the month of April.
Oh I so hope that next week you have an article from the Sun warning of an impending zombie apocalypse started by Umbrella Corporation.
I love news fails. They're great!