The lights are on
The British newspaper The Sun was doing a story on artificial human parts and got fooled by Deus Ex.
In the story pictured above you can see a picture of a Sarif Industries (the evil corporation from Deus Ex) cybernetic eyeball. The text reads "US corporation Sarif Industries has developed an eyeball implant." Oops!
Maybe it's a testament to the quality of the slick-looking Sarif Industries website that Square Enix had made.
[Source: Twitter via The Sixth Axis]
Our Take:If anyone at the The Sun is reading this, I hate to be the one to tell you, but Sarif Industries isn't real. It's just a made-up company in a video game. However, I do have a hot tip for you: start digging into a company called "Umbrella Corporation." They keep a low profile, but word has it that they are doing some very...shall we say...interesting things in the field of genetic engineering and research. Don't say you heard it from me.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
And they like calling us dumb.
Oh you silly Brits.
So first BBC used the UNSC logo for the UN and now this..........what's in the water over there?
Wow these people are so gullible.
Laughed my ass off when I saw this earlier this week. Now I wanna play that incredibly awesome game again!
The real insult to intelligence here is paying any attention to The Sun. For the American audience The Sun is a tiny cut above the national enquirer but no touch. Celeb topless photos and rhyming headlines. A newspaper that often prints stories on how video games ruin kids' brains and make them unfeeling machines.
it is the future :)
It's The Sun, even I know it's a trashy newspaper and I don't live anywhere close to England. Your take on the story was hilarious.
Que the troll music!
Wait, Sarif is evil?
This is quite funny. I did laugh a little.
HAHAHAHAHA, I feel bad for laughing but I cant stop, hHAHAHAHAHAHAHAHAHAHA
This just made my day
Sarif wasn't THAT bad. Anywho, I saw this on facebook posted by Deus Ex FB page-- pretty funny. Reminds people: Media priorities are to make money by filling pages, getting clicks, and getting stories out the door.
It says star trek tri-corder.... is this pic just out of context?