Gearbox's Borderlands 2 Loot Hunt, where it is giving away thousands of dollars worth of prizes to successful vault hunters, kicked off yesterday, and a trailer has been created to celebrate the occasion.

The trailer itself doesn't have much to do with the contest, but it has a great soundtrack.

You can find more about the Loot Hunt on the official website. This week players are entering themselves for the chance to win PlayStation Vitas with included copies of the Vita version of Borderlands 2 when it releases.

For more on the Borderlands 2 Loot Hunt, including rules and how to enter yourself for prizes, head here.

Our Take
This is a pretty awesome promotion for Borderlands 2. I especially like that even though it is a random drawing, skilled players have a better chance of walking away with a prize. It's a good reward for devoted Borderlands 2-ers.