The lights are on
Square Enix is getting into the crowdfunding game, but not exactly like you might expect. The publisher will be detailing its plans for a new platform called "Collective" at GDC Next in November, but the first information is available now.
Collective is a multi-step process that starts with something akin to Steam Greenlight. Developers will pitch projects, and end users can provide feedback on project pitches, and those that Square Enix deems feasible and have enough support will enter a funding phase.
Square Enix will be using Indiegogo, though it isn't clear if projects will be required to reach a funding goal. Indiegogo allows some project managers to collect money regardless of how much is raised. Those that opt to go this route pay Indiegogo a greater percentage.
We'll know more after the program details are revealed at GDC Next in November.
[Source: Square Enix]
Our TakeIn business, we talk about core competencies and why it's important for companies (especially ailing ones like Square Enix) to stick to the mission. I don't yet see how Square Enix financially benefits from this program, nor do I understand how it increases sales, manages exploding budgets, or better positions the company for next-generation development. I'm interested in learning more, but my biggest question isn't "what?" or "how?" It's "why?"
Email the author Mike Futter, or follow on Google+, Twitter, and Game Informer.
We shall see what comes of this, but I'm not too overly joyed.
Isn't "why?" always what we're asking of Square?
I'm in the same boat at you Futter, I'm not sure why they are pursuing a program of this sort. I'm more than a bit confused, but a little interested to see more information.
Let's hope this works out.
Huh. Here I thought it was just having developers pitch ideas, fans vote on the ideas, and Squeenix decides if they want to do the voted-on project or not, but re-reading the article, it seems that Square is also expecting fans to then (partially? completely?)fund the project through Indiegogo.
Hmmmm.....figured Squeenix would have to find *some* way to continue to seek the disdain of gamers now that they finished with the FF XIII series.
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so the only thing i can gather from this is that they'll be listening to fans more for what gets made/funded by them? .... seems ok to me i guess , only time will tell
Remember how everyone got upset when Capcom canceled Mega Man Legends 3?
Remember how everyone got really excited about Mighty Number 9?
Capcom thought that Mega Man was in decline. The fans said otherwise. A project like this gets a publisher to think, "Maybe this is worth pursuing." It adds another factor to the whole decision making process. And, if a project you're proposing has a large fan backing, that's a good thing.
It's about the long term. You're developing a relationship with the consumer. It's a form of data collection to understand not only what fans want, but what they're willing to pay for.
Riiiiiight,....ok,this is only telling me that SE will be coming out with a platform for Indie developers to make a game, have SE slap their publishing license on it and make money. Their creative team is as flaccid as a 85 year nympho old man, they wanna get it on but they just can't. They are clearly taking advantage of those who have GREAT ideas but don't have the money to do it. Shame on you SE,...shame on you.
There's a lot of potential here. Perhaps even Square-Enix will use it at first to see just how many people actually want a North American release of Final Fantasy Type-O (hint: a lot) or likewise before opening it up to work with other indie developers who might be fans. Square-Enix has to devote most of their time and money to bigger titles, but that doesn't mean they can't offer support to Devs who may have always wanted to make a game in the Final Fantasy or Dragon Quest universe, if they can get enough fan support and potential funding. This could turn out to be a wonderful idea.
Interesting. I'm listening, but so far, I don't see their benefit...