The lights are on
A Securities and Exchange Commission filing reveals new detail about EA's corporate shakeup. In a report last week, we told you that newly appointed CEO Andrew Wilson had shaken up the roles of top EA leadership. In a memo that was leaked following that, we learned that Maxis head Lucy Bradshaw will now be reporting directly to Wilson. Today we know that the relationship change comes with a new title, as Lucy Bradshaw is now a senior vice president.
Bradshaw's previous title was general manager of Maxis. Many gamers came to know Bradshaw through her frequent updates during the SimCity launch debacle.
EA's executive bio page has not yet been updated to include Bradshaw or to reflect changes to other executives affected by last week's shakeup. It is unclear whether EA Labels president Frank Gibeau retains his oversight duties (BioWare, EA Games, EA Sports) in addition to his new mobile responsibilities.
We have asked EA again to clarify current titles for Peter Moore, Frank Gibeau, and Patrick Soderlund. Our previous requests went unanswered.
[Source: EA Investor Relations]
Our TakeWe have been watching for some legal confirmation of corporate movement that was mentioned in the leaked internal memo last week. EA has continued to ignore our requests to confirm titles for the three individuals mentioned above.
Given that Bradshaw has been elevated to a position high enough to be considered an "insider," the Form 3 filed was a matter of securities law. EA could not avoid it, and therefore, we have our first glimpse at what's going on at the top of the publisher's organizational structure.
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Will she give me Spore 2?
I think I'm gonna be sick...
I favorite The Sims 3.
The more things change, the more they stay the same. This move changes nothing about EA.
Did they receive pay cuts after the NCAA collegiate lawsuits?
So that was their little plan? Take all the heat for the debacle that was the Simcity release for a nice high position at EA?
I guess it'll be a while before we see how these promotions and changes will actually affect the company.
But Maxis has done nothing but drop the ball on their latest efforts.
The SimCity rollout was awful. Why would EA go to the head of Maxis to make things better?
She oversaw one of the worst launches in gaming and she got a promotion?
And I thought EA was trying to turn around.
Lol... my spell continues to work don't worry folks. there's great great news coming once it's over...2 down...2 more to go..muhahahahahahahahaha
She should fill the role perfectly though, based on her past activities.
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