The lights are on
The Entertainment Software Association's annual charity fundraiser will honor Sony's top man.
It was announced today by the ESA that Sony Corporation CEO Kazuo "Kaz" Hirai will be the 2013 ESA Champion Honoree at Nite to Unite, a gala event that raises funds to for college scholarships for students and grants to charitable organizations that help America's youth.
"Kaz Hirai has made an indelible mark on the video game world. His leadership and vision are hallmarks of our industry's creativity and innovation," said Michael D. Gallagher, president and CEO of ESA, the trade association that represents U.S. video and computer game publishers. "We are grateful for his contributions to the consumer electronics and digital entertainment industries and we look forward to the many future innovations and magical experiences that Sony will deliver under Kaz's direction."
Kaz has been with Sony since the mid-'80s and started as Sony Computer Entertainment America in 1995. On his rise to CEO of Sony, he helped build the company's PlayStation brand into a global powerhouse, and also turned SCE into a world-class game publisher and developer.
Nite to Unite takes place in the Concourse Exhibition Center in San Francisco on Wednesday, October 23.
Our Take:Though Kaz is famous for some of his E3 gaffes ("Riiiidge Racer!") the fact is that he's proven to be one of the industry's most capable executives. The fact that he worked his way up from an entry-level position in Sony's music division to CEO of the entire corporation is very impressive. And, recently, Sony seems to be hitting all the right notes with gamers in the run-up to the launch of the PlayStation 4.