The lights are on
Early this year, reports started surfacing that China was set to lift a 13-year ban on the sale of video game consoles. That has happened, and Microsoft is reported set to capitalize.
A report from Xinhua News (by way of Polygon) reveals a partnership worth approximately $237 million between Microsoft and BesTV. The latter is a major media company that sells and distributes televisions and entertainment offerings.
The result is a new company that sees BesTv in control with a slight majority share of 51 percent. The organization will be established in the Shanghai free trade zone.
[Source: Xinhua News via Polygon]
Our TakeThe product that Microsoft and BesTV design and ship will likely be built upon Xbox technology, but a wholly different device. The Chinese government will need to approve of the technology and the software.
Even with those expenses, this will be a windfall for any company successful in making in-roads. The Chinese population is a vast and largely untapped market, and if there's one thing that companies love, it's new customers.
Provided Microsoft and BesTV can navigate the tricky political waters (likely easier with a Chinese firm in the lead), the resulting revenues should make the effort worthwhile. I'm curious to see what they come up with to woo the fans in China.
Email the author Mike Futter, or follow on Google+, Twitter, and Game Informer.
Woah. They were really ready to make this deal then, huh? Well, early bird and all that. I wish them luck tapping a new market of a billion or so people.
Good for them... more games that can be enjoyed by more people.
I imagine the VITA TV is going to make bank in China. Its cheap and has the PSP and PS1 digital library
china is the biggest market, u get a slice ahead of the cmpetition and u can be set...good luck to them but watch out on the copy cats consoles...
"woo", eh? That some kind of crack? EH?!
Very interesting. I wonder of this could lead to some Chinese-developed games possibly coming over here.
this should roll out as great as apple in china.
microsoft sets to capitalize in a communist country, ah irony.....
A storm is brewing...
That's a huge market to capitalize on. IIRC, the only thing they have gotten in years is the DSi.
Just a shame Nintendo is already there.
This is a smart move by Microsoft. China is a huge market, and that can definitely help the company get back to where they were at.
first move wins huh. well, microsoft is desperate to sell their console.