The lights are on
With the release of Grand Theft Auto V tomorrow, many YouTubers have asked Rockstar what its policy is on sharing footage. In a statement posted on the company's website, the publisher has made its wishes known.
There are three rules you must follow if you are planning on sharing captured footage. You may not publish material prior to release of a game (or show an early unboxing video). Rockstar will have content that includes spoilers removed. Finally, the in-game entertainment (television shows, movies, radio stations, comedy performances, etc.) can not be displayed by themselves.
Furthermore, use of footage extends to "non-commercial" purposes. Provided you aren't selling memberships to access the content or promoting your own merchandise, you should be in the clear.
It's important to note that these policies can be changed at any time. For those planning on showing non-spoiler gameplay or making machinima from the footage, you're in the clear.
Our TakeGiven the recent buzz about direct capture and the monetization of videos on YouTube, tacit approval is no longer enough. Developers and publishers need to be explicit with their rules up front, which also allows them to more easily enforce them when necessary.
Expect a flood of GTA V videos starting at midnight tonight.