The lights are on
The NPD has just issued findings of a new report titled Kids and Gaming 2013 that shows the increasing significance of mobile experiences in that demographic. The research indicates that children ages two to seventeen in the study group are reporting an increase in game time on mobile devices.
In 2011, teens age 12 to 17 were spending five hours per week gaming on phones and tablets. The new study shows an uptick to seven hours per week.
The study also shows a trend of younger children gaming on mobile devices, and that consoles and computers are facing increased competition. Desktop computers, laptops, and consoles currently remain on top, but phones and tablets are on the rise.
Our TakeThis isn't a surprise, as phones, tablets, and iPods with game capabilities become more ubiquitous. There are ramifications for the console and PC gaming sectors, and this is one explanation for the rise of second-screen experiences.
Integrating tablets and phones into the console and PC experience provides younger gamers a reference point. Those of us who are established (read: older) would like to see these mobile companions disappear (or at least get better). As long as they provide a gateway for younger consumers more comfortable with touch gaming, they're here to stay.
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I am in the older crowd. Personally I see this as a bit on an "attention span" thing. And secondly as a convenience issue. The kids can't get as much time in front of the TV as they want, (for various reasons) and so they pick up their tablets or phones in order to get their gaming fix. But that's just my opinion.
lol, mobile is a gateway drug. 7hrs a week to 25hrs a week on consoles.
That's because young people don't know any better.
I'd never prefer it...but then again, I'm not a teen so...
This is another reason I think traditional console gaming has, at least for not, peaked. The next generation will cost more to make, and will be trying to get more money out of a smaller audience. Casuals are pretty much totally gone in favor of mobile (if they play games at all anymore), and kids are increasingly more interested in tablets and phones--and kids used to be the primary growth market.
I may be the only person over here that sees this as troubling news.
I don't think I like the aggressive focus on kids 12 and under. Not that I am jealous of the potential games released for that crowd, I just think we are damaging our kids cognitive skills by allowing them to focus on games so early on. Its like budding an eventual addiction and eventually I can see many of them not being able to socialize in a physical society or be able to react making them more introvertive.
I don't know, I am not married nor do I have a kid so I guess my perspective does not mean much but I do know a neighbor who made the mistake of introducing his kid to games at the age of 5. Now all he does is sits there and plays games all day long at any cost (even at the cost of assaulting their family members). I have talked to the kid a few times and he is largely unaware of anything else around but xbox. It doesn't help that the family environment is just terrible.