The lights are on
This morning, Activision and Gamestop (disclosure: GameStop is Game Informer's parent company) announced that Call of Duty: Ghosts is on track to be the most pre-ordered game of 2013. The latest installment of Infinity Ward's contribution to the franchise is due out on November 5, 2013.
Activision also announced a discount offer for Eminem's upcoming The Marshall Mathers LP 2, also arriving on November 5, 2013. Those that pre-order and purchase Call of Duty: Ghosts at GameStop will receive a code at pickup that makes available the new album (including an exclusive track) for $8.99.
Our TakeCall of Duty continues to be an enormous franchise, and I have no doubt that the the special offers related to next-generation upgrades are helping. I can imagine that there are people who have pre-ordered both the current-generation and next-generation versions and will trade in the former and obtain the latter for about $10. This counts as two pre-orders, and it will register as two sales when NPD time comes around.
Others are offering similar upgrade plans. Sony will allow digital PS3 title purchasers to spend $10 more to get the PS4 version. Other retailers are starting to initiate their own plans, too.