The lights are on
Today, Plague Inc., the mobile game that tasks players with infecting the world with disease, is partnering with the Pulmonary Fibrosis Foundation to raise awareness on Pulmonary Fibrosis Awareness Day.
The partnership is a simple one. A ticker will appear in the game reminding Plague Inc. players of Pulmonary Fibrosis Awareness Day directing them towards globalpfawareness.org. Plague Inc.'s creator James Vaughan wrote on the Plague Inc. website, "This will be seen an estimated 9.8 million times in just 2 weeks - raising crucial awareness of this lung disease that has limited treatment options, no known cure, and kills someone every 13 minutes in the US alone."
[Source: Ndemic Creations, Pulmonary Fibrosis Foundation, via Joystiq]
Our TakeThe community and social media manager for the Pulmonary Fibrosis website, Jennifer Bulandr, wrote on the site "Because Plague Inc. is a game, it has a tendency to educate by accident due to its hyper-realistically modeled world. It will never replace a text book. But it lets people apply knowledge and learn through doing." Accidental education is a fantastic term to describe the idea behind this partnership, and I am hopeful that it will be effective.
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