The lights are on
The first television spot for Microsoft's Xbox One aims to
sell the console's advanced media functionality to football fans during the
opening weekend of NFL games.
The spot actually doesn't show any video games at all; it
wouldn't be surprising if someone totally unaware of the system thought it was
some sort of advanced home media server or Tivo type device. Once again, it's
clear that this is Microsoft's play to make the Xbox One the center of your
Our Take:I have a sneaking suspicion how the comments are going to play out on this
story. This commercial almost seems designed to raise the hackles of hardcore
gamers. For me, I'm not going to lose any sleep over it. Microsoft has shown a
commitment to getting good games on its system, as evidenced by another strong
showing by Titanfall at PAX. Honestly, I use my 360 for Netflix Instant and
Hulu Plus, it's been a great feature that I didn't even think about when the
system launched. Despite the protests, I think most gamers are the same way.
Who among us doesn't watch movies or television? As long as the games are
there, I'm all for more ways to view my favorite media. This isn't the first
Xbox One TV commercial that I would make, but Microsoft has a strategy and they
are sticking to it. It will be interesting to see how it's received. I expect
there to be some backlash.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
I will surprise Matt by personally sayings: meh. No fanboy hate there! ;)
I think that they should do the same for NBA, when the season starts.
I really was attracted to the xbox one and the possibilities that the new kinect can offer, together with the DVR for games and intercommunication it has with the TV/Cable.
I am tired of just listening about movies, tv, espn, sports (did I say espn?).
If I am going to buy a next gen console, I will buy it FOR GAMES, and everything else is nice to have (and welcome to be included), but they are not the reason to buy a $500 voice remote controller to turn on yout tv and cable just because you couldn't push the power button on the remote.
I just don't see enough non-gamers putting down $499 for this functionality for this strategy to work out in the long term unless they pivot hard to their core audience.
"As a Hardcore Gamer, I find this useful for when I need my MLP fix inbetween PvP matches."
In all seriousness, a good feature to have, but Im more reserved on the grounds that this may be a paid feature. It wouldn't bother me a bit, though. Black Flag a comes this way...
i think Microsoft really thinks saying Xbox on! makes this awesome because that is all they have shown since the reveal. unless there is a Xbox get up and fix me a turkey pot pie command i`m not interested.
If I wasn't a gamer and I saw this commercial I would think that it was a new type of smart TV add on as it makes NO mention of actual games other than fantasy football!
FOOTBALL FOOTBALL IT DOES FOOTBALL is the message it sends!
This is the exact reason I'm not getting one at all as I don't think the games will actually be as many as they claim after their E3 mess!