The lights are on
The first television spot for Microsoft's Xbox One aims to
sell the console's advanced media functionality to football fans during the
opening weekend of NFL games.
The spot actually doesn't show any video games at all; it
wouldn't be surprising if someone totally unaware of the system thought it was
some sort of advanced home media server or Tivo type device. Once again, it's
clear that this is Microsoft's play to make the Xbox One the center of your
Our Take:I have a sneaking suspicion how the comments are going to play out on this
story. This commercial almost seems designed to raise the hackles of hardcore
gamers. For me, I'm not going to lose any sleep over it. Microsoft has shown a
commitment to getting good games on its system, as evidenced by another strong
showing by Titanfall at PAX. Honestly, I use my 360 for Netflix Instant and
Hulu Plus, it's been a great feature that I didn't even think about when the
system launched. Despite the protests, I think most gamers are the same way.
Who among us doesn't watch movies or television? As long as the games are
there, I'm all for more ways to view my favorite media. This isn't the first
Xbox One TV commercial that I would make, but Microsoft has a strategy and they
are sticking to it. It will be interesting to see how it's received. I expect
there to be some backlash.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
WHY WOULD YOU DO THIS TO US MS!!!!!!!!!
Oh wait Sony does it also. Oh its ok if they do
While targeting this demographic is all well and good, I'm still waiting to see what's going to be offered to countries outside the states in place of this whole NFL deal and their cable tie-ins. Much of the rest of the world does not care about American football and has different TV providers, and I've not seen anything that caters to the international market yet in terms of TV or sports specialities.
Ah man this sucks. The hardcore gamers NEED these commercials to make their decisions on which console to buy, if the commercials don't show videos games how can they be sure that the Xbox One EVEN PLAAAYS GAMES? I for one am holding off until I see a diverse ground of friends laughing and hollerin' in the living room playing one of the most likely terrible exclusives.
What happened to the good old days when consoles were all about the games... Seriously, this doesn't feel like a video game system commercial x)
Sports, sports, TV, sports, TV, sports, sports, sports, TV, sports, TV, sports, sports, TV, sports, TV....
This is a great feature for me. My parents recently moved about 3 hours away (vs 15 min) and we are all Seahawks fans (yes, before this Season!). I am going to get them a One as an early Christmas present, so we can Skype during the game and it will almost be like we are watching it together again. Very excited for this. I know they will really only use it for streaming, TV watching, Skype, etc but those features are worth the asking price for me. Add Forza 5, DR3, Watch Dogs, Halo etc to the mix and I am sold! I might end up getting a PS4 down the road as I did my PS3 I recently got for a steal, but the Xbox offers enough to justify the extra $100 for me.
If they had a deal with the pac 12 networks I would get it.
Probably the most despised company for me besides EA. Worse than a pile of rotten half eaten food.
So where is the sunday ticket deal? I know xbox is the one to blame for me not being able to get it this year on my ps3. Just another pay wall to go through? How much you going to have to pay to enjoy all the things this system can do? Does it matter where my fantasy team is? or is your whole league going to have to move to microsoft?
wow that's garbage