The lights are on
Microsoft has announced that three of its platform exclusives coming alongside the Xbox One launch will be getting extra content in the first wave. If you're considering Ryse: Son of Rome, Dead Rising 3, or Forza 5, this information is for you.
Forza Motorsport 5 is getting a "Day One Car Pack." It includes the 2010 Audi TT RS Coupe, the 2013 Ford Focus ST, and the 2011 Lamborghini Gallardo LP570-4 Superleggera. Each comes with a Xbox One Day One themed livery, which you can see in the gallery below.
Dead Rising 3 comes with a couple of throwback costumes. The Frank West outfit comes with his zombie slugger and custom skills. It also boosts melee damage and survivor health. The Chuck Greene outfit comes with the paddle saw and perk boosts for vehicle and weapon durability.
Finally, Ryse: Son of Rome gets the Legionnaire's Trust sword and the Ruins co-op map. The Ruins map can be played by those that don't have it if invited by a Day One user.
These benefits also translate to digital purchases made during the first two week's of the Xbox One life cycle.
[Source: Xbox Wire]
Our TakeAs important as hardware sales are, the early attach rate is just as critical. These incentives aim to help Microsoft boost that critical stat that they can then take back to publishers as evidence of the platform's strength.
I expect that those on the fence about Forza or Dead Rising might be nudged toward an earlier purchase. A sword and a map for Ryse: Son of Rome doesn't seem terribly compelling, though.
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Why not give out some art books and soundtracks or something like companies like Atlus and X-Seed do currently? That would give me an incentive because its something I could physically hold. Everyone knows this DLC will be able to be purchased at a later point so its really nothing special or exciting.
I'm getting a Xbox One. But! Sadly it will be next year. I'm just broke right now.
Desperate to make head lines Microsoft is doing ALL that it can in incremental steps to seem like a great bargain.
It like informercials... Wait there's more. Get those credit cards ready because Microsoft has something special for you...
I hope the Xbox Ones don't have the Red Eye of Death or any other STDs.