The lights are on
A study recently published by Electronic Entertainment Design and Research (EEDAR) shows some surprising results in regard to mobile games, and who spends the most money on them.
The study refers to whales, which are the the big spenders when it comes to mobile games; the people who move beyond the free to play offerings, and spend money on games. In EEDAR's report, whales, unsurprisingly, spend the most time on gaming, and spread their gaming time among multiple gaming platforms. They are also younger than the average mobile gamer, and are mostly male. Accoding to EEDAR's report, the people spending the most money on mobile games, are young males who already play video games on PC, consoles, or handhelds.
The report is the result of a survey conducted earlier this year that sought responses from over 3,000 self-identified mobile and tablet gamers.
You can check out the infographic EEDAR assembled below, which contains data gathered from the 2013 Deconstructing Mobile & Tablet Gaming report.
Our TakeThere is a distinction here that I am not entirely sure is being qualified when it comes to the term 'whale' in this report. When I hear the word whale in regard to mobile gaming, I think of the consumer that continuously buys lives to play Candy Crush, or spends money on Smurfberries to speed up the processes of the Smurf Village game for iOS. These in-app microtransactions are a point of contention for the traditional gamer. Looking over the numbers EEDAR has offered here, I certainly fall under the definition of whale, because I buy mobile games all the time. I buy games on every platform. I do not, however, spend money on microtransactions that I feel are exploitive, or hinder the challenge of a game. I tend to think of whales as the people who do spend money on those microtransactions, and am most curious who those consumers are. At its base level, this report to me says, fans of video games also buy mobile games.
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It's time to take a young male under your wing and show him real gaming before it's to late.
I like the handy analysis at the end. Thanks!
I LOATHE mobile gaming; nothing close to real gaming whatsoever. Might as well rename it non-gaming since they're the group that can't make the distinction between a game and a game that shouldn't even or doesn't come close to a game at all; whereas real gamers know the difference and will game all the time on home/handheld consoles and PC only, with maybe a shot or two at mobile(I mean non-gaming) to access apps for their console/PC games or some tie in game to them, which is just stupid. I mean really; ask anyone who owns a smartphone-iOS or Android-and they'll say they only do mobile gaming and never bother with console or PC, maybe just doing a few console games in their entire life. This generation is being corrupted by it and not knowing a game with true value when they see which is why innovation has been in decline for the past 7-8 years if anyone knows what I'm talking about. I know indies are making a difference; I'm talking about AAA devs mostly not taking a chance with only a few making the difference we need right now. If more devs don't step up, then the heart of gaming will fall to ruin. Am I exaggerating too much or does the Internet/Gameinformer staff see what I'm getting at here?
This report is insanely vague and basically just says that the more money a gamer has the more games he or she buys.
The game industry is doomed to *** mobile games
These numbers are probably BS. I take this entire thing with a grain of salt
I have never bought anything in mobile games as far as microtransactions go.
Yeah I don't think they really know what "Whale" means.
Typically these are the one-in-a-million people that spend hundreds and hundreds of dollars on free to play games. They're super rare.