The lights are on
In its first quarter 2014 earnings statement, Take-Two disclosed significant gains in its digital offerings. As we've seen from other publishers, direct distribution is a rapidly growing majority segment of the market.
Digital content accounted for 52 percent of non-GAAP net revenue, with an increase of 128 percent year-over-year. Borderlands 2 add-on content, including the season pass, was the single largest contributor to Take-Two's revenue this quarter.
Zelnick was clear to tell investors that add-on content "doesn't work for every title in the market, it doesn't even work for all of our titles." However, when it does work, it clear works very well.
Our TakeWe've heard from EA and Ubisoft about how important digital distribution is becoming. Now we're hearing an echo from Take-Two. Grand Theft Auto V, The Bureau, and WWE 2K14 will all have downloadable content. I'm curious which of Take-Two's titles aren't good fits, because I can't recall one recently that has eschewed DLC.
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Good for them I wish them the best.
GTA V is having dlc that is awesome.
That's awesome that GTA V is having DLC, can't wait to play and see what it'll be.
I just downloaded Borderlands 2 on my PS3, so you're welcome, Take-Two.
Borderlands 2 is one of my favourite games, Take Two nailed it.
I've been getting into digital distribution more and more and can see it's only a matter of time down the line before they give us better incentives to purchase games and content all online.