The lights are on
During its first quarter earnings call, Ubisoft confirmed that Watch Dogs' companion app will not require that players own the game on consoles or PC. This is a shift in how companion apps have been handled in the past.
Now, anyone interested in the Watch Dogs experience just on a mobile device can do that without owning a full version of the title. This broadens the possibility for external influences on Aiden's adventure, both in support of players and as foils for the full game's players.
For more on the companion app, check out this preview.
Our TakeThe appeal of the connected Watch Dogs experience and how it might influence the game just skyrocketed. I expect there might be a subset of players that gravitate to this experience before or instead of the retail version. There are a lot of games coming out this fall (not to mention the new consoles), and this will hook players into the Watch Dogs world without a huge investment.