The lights are on
Blizzard says it's in the first steps of introducing an in-game microtransaction store for World of Warcraft, allowing players to purchase items that will help in leveling their players.
The company says the store will start up initially in Asia, but that it does intend to spread it to all of the game's territories.
Here's more info on the upcoming store from the Blizzard official forums from a community manager named Bashiok:
Thanks for all the feedback so far, everyone. We're still pretty early in the exploration process, but we did want to go into more detail about our rationale for introducing an in-game store, as well as provide some insight into what you might ultimately see available there.
For players who are already interested in the in-game items we offer, such as Pet Store pets and mounts, the benefits of an in-game store are pretty clear. We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that's our long-term goal for the system, though there's quite a bit of work involved in retrofitting those existing items into the new system.
First, we'll be testing the in-game store with some new kinds of items we're looking into introducing (in Asian regions, at the outset) based on player feedback: specifically, an experience buff to assist with the leveling process, as well as an alternate way to acquire Lesser Charms of Good Fortune. We've had a lot of requests from players in different regions for convenience-oriented items such as these, and as with other new ideas we've introduced as WoW has evolved-including Pet Store pets, mounts, and more-your feedback plays a hugely important part in determining what we add to the game.
Ultimately it's still too early in the process to make any final determinations about our plans, but in the meantime, we hope you'll check out the in-game store once it's implemented on the PTR and let us know what you think.
Our TakeSpending money to help your avatar level up is commonplace in Asia, but it will be really interesting to see the outcry when the store eventually comes to the West. However, this late in the game's life, such changes away from the core – especially as player numbers naturally dip – can't be unexpected.
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If they give me option to buy Thrall model for my orc i will gladly pay them whatever they want
This is so dumb, you already get 15$ a month, how much more do you freaking need. If they are going to do this, and not go F2P, that's probably my last straw with blizzard.
This shouldn't come as a surprise to anyone, with the pet and mount purchases via the online store was merely a 'test the waters" situation. I'm not gonna lie, I bought one of the mounts ( the dragon) and i purchased a few of the pets that doubled as charity, along with the one that came with my plush. Not so hot on what this will bring to the game but then again I've stopped playing WoW after the first 2 raids were released. No regrets for me personally. I'm sure this will be a 50/50 for Blizzard, i know a good amount of addicted souls who'll jump at the chance to shorten any of the grinds.
Exactly who asked for this to be put in the game? They make it seem like they're doing us a favor.
"We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that's our long-term goal for the system, though there's quite a bit of work involved in retrofitting those existing items into the new system."
Wish they'd work on something else.
$15 a month but you still don't have an opportunity to have some items in the game unless you pay.
I'm sorry, but if I'm paying $15 a month on top of $60 per expansion i will not deal with micro transactions,
Yep. Blizzard is done. Next.
the game is so old now though.
From here, F2P, from there, Consoles!
Well, I'll be playing until they shut the servers down. I'm not going to buy the XP boost from their store. Why? 'Cause I don't have to.
If this leads them into making WoW Free to Play, I'll dig. :P