The lights are on
Back in 2008, Activision dropped out of industry trade association the ESA (Entertainment Software Association). Now the Call of Duty publisher/developer – along with Chinese online services company Tencent – is back in the fold.
Although Activision has not been a member of the ESA for a few years, the company has been at E3, the annual trade show put on by the ESA.
It's unclear why Activision has re-joined the organization, but the ESA does provide services to publishers such as anti-piracy programs, legal advocacy, and the ESRB ratings organization.
Activision and Tencent also have a relationship together – they previously partnered to bring Call of Duty Online to China.
Our TakeTo regular gamers like us, Activision's time outside of the ESA made no difference. However, the ESA is a powerful trade organization (see the Supreme Court case) whose position is made more effective by having a huge company like Activision involved.
Email the author Matthew Kato, or follow on Twitter, and Game Informer.
It's explains in www.gameinformer.com/.../supreme-court-decides-video-games-case.aspx
Why'd they ever leave?
So... this is good?
Well trying to fight ESA is like trying to fight a Blacksmith Guild in the good old days of human history. ESA is basically a Video Gaming Company Guild. They regulate the price of games and the rating of games to keep the industry going. Basically how Guilds were and still are in some cases. They maintain a Trade and keep prices fair. Also keeps the government out of their hair to have FREE MARKETING.
Without ESA, we most likely have another crash like in the early 80's. So in turn seeing Activision finally joining is them realizing it is stupid to fight them. Even more so very costly.
These political finaglings are most amusing...
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