The lights are on
Update: We had a chance to talk with Electronic Art's VP of corporate communications, Jeff Brown, and he spoke towards why EA has decided to abandon online passes.
"There's not much to say. The online pass came out in 2010. It was a way of packaging together a suite of post-launch content and services for people. There was also an element for people who bought the game second sale. It never really caught on. People didn't like it. People told us that they didn't like it and you know, we went through a cycle and we're about to put out some new games and we just decided not to do that anymore. We're 100 percent committed to creating on-going content and services so the consumers get more value out of the game – you know games like Battlefield and FIFA where there's all sorts of new things that get added all the time – but the whole idea of packaging it up with an online pass, clearly it was not popular, so we listened to people and we stopped doing it."
We asked if this new policy will affect released games that have existing online pass structures, and Brown said he would check on that question and get back to us.
Original story: Electronic Arts has decided to leave the controversial system that requires players to purchase or redeem a code to access a game's online features behind.
EA's senior director of corporate communications John Reseburg confirmed the discontinuation of the program in an e-mail to VentureBeat. Reseburg said EA launched the online pass program, "As an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
This certainly isn't the end to online passes appearing in other games, but moving forward, Electronic Arts titles won't require you to either purchase an online pass, or redeem a code to play online. It's good news, especially when you consider our predictions of a world where the online pass has run rampant.
[Source: Venture Beat]
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Next year, maybe they won't receive the much-coveted and prestigious Golden Poo award.
Why do I have this feeling that next week they will deliver the punchline "Online Passes no more......because the games will be always online!"
One tiny step for redemption.
They are the ones that sort of "coined" the phenomenon and it is about time that they put into action what they must've known for awhile, that no one likes online passes. Now because of them however, other publishers still might use them and the continuing problem will probably never go away now due to the kind of control it can have over the market (unless there is a large enough boycott).
yay! i know why they did it, but i always felt it was silly when i had to activate one. hooray! i never thought they would actually do away with them.
I have never had a problem with this practice as I do not buy used games. I never understood the backlash against it either because it is only reasonable for game companies to try and combat the used games market, seeing as it is so prevalent and it cuts into their profits substantially. Hopefully their next tactic will not be something worse.
This is a good thing stop b*tching
If they win worst company in America again even after this it will certainly stand in my list of my most embarrassing moments as a gamer. It currently stands as:
-The first time EA won worst company in America, which painted gamers as whiny and inconsiderate of the real suffering caused by companies like Bank of America.
-The second time EA won worst company in America, which painted gamers as whiny and inconsiderate of the real suffering caused by companies like Bank of America.
-The petition to President Obama to remove DmC from shelves, which painted gamers as whiny and really bad with grammar.
its good news for future titles, but what about for current games that require the pass?
Wow, I'm impressed. I didn't think EA could possibly do something that would increase customer satisfaction even if it means getting a tiny bit less money. If they keep this up I may have to stop boycotting them (probably not).
It's way past April 1st for this to be a joke. Is the world ending?
While I'd love to hang the "Mission Accomplished" banner after hearing this news, I'm wary of what sort of devilry EA will do to fill the void.
Finally someone listened!