The lights are on
Update: We had a chance to talk with Electronic Art's VP of corporate communications, Jeff Brown, and he spoke towards why EA has decided to abandon online passes.
"There's not much to say. The online pass came out in 2010. It was a way of packaging together a suite of post-launch content and services for people. There was also an element for people who bought the game second sale. It never really caught on. People didn't like it. People told us that they didn't like it and you know, we went through a cycle and we're about to put out some new games and we just decided not to do that anymore. We're 100 percent committed to creating on-going content and services so the consumers get more value out of the game – you know games like Battlefield and FIFA where there's all sorts of new things that get added all the time – but the whole idea of packaging it up with an online pass, clearly it was not popular, so we listened to people and we stopped doing it."
We asked if this new policy will affect released games that have existing online pass structures, and Brown said he would check on that question and get back to us.
Original story: Electronic Arts has decided to leave the controversial system that requires players to purchase or redeem a code to access a game's online features behind.
EA's senior director of corporate communications John Reseburg confirmed the discontinuation of the program in an e-mail to VentureBeat. Reseburg said EA launched the online pass program, "As an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
This certainly isn't the end to online passes appearing in other games, but moving forward, Electronic Arts titles won't require you to either purchase an online pass, or redeem a code to play online. It's good news, especially when you consider our predictions of a world where the online pass has run rampant.
[Source: Venture Beat]
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Good, now that they got rid of the CEO Ritcello or whatever his name was, his policies need to go with him.
Glad to see the interim CEO doesn't hate gamers also.
I liked the parody article Kyle linked at the end from a couple yrs back about online passes ruling the future. It made sense to have an online pass program in place from a business perspective. EA seems determined to pascify the masses with this decision. I hope the hate bonfires die down a little now. Or maybe gamers are never satisfied when corporate giants control their games. But they make or publish our favorites so we should thank them, right? Oh what to do?
Now they'll use a micro-transactions system in which the default multiplayer modes like deathmatch will be free of charge, but any complex modes, such as conquest in Battlefield, will cost a bit extra. Their marketing scheme will be that it "promotes player choice", and really lets you "play the game the way you want". Kind of like "havin' it your way" at Burger King, or is that McDonald's?
Hell has officially frozen over, hasn't it?
Good job, EA!
[insert polite golf clap here]
Bravo to making your voice heard.
You know I'm going to applaud them for this. Im shocked. good for you EA. Im glad you made this decision.
Hell, I was making good money selling online pass cards on Ebay. Damn you EA!!!
OMG thats a Great move EA. Its like Shakira shaking and moving her belly and hip.That great. It is so Great that on every EA games we purchase Tony will be posted on the Discs labels.
"An element for people who bought the game second sale".... you mean people that bought it used had to pay extra to be able to play online. And people that bought it new had to type in a 25 digit code.
Yes it must be said thank you EA
Hm. Good move EA.
"It was a way of packaging together a suite of post-launch content and services" Pfff, come on jeff brown. It was not post launch content that the pass was for. It was for on disc features and you know it.
MAYBE EA WONT GET A 3RD POOP AWARD.
This was a triumph. I'm making a note here huge success...
They're abandoning the online passes because they were stupid. Thank you EA, for finally doing this.
Good call EA. I was about to write you off like I did Gearbox.