The lights are on
Update: We had a chance to talk with Electronic Art's VP of corporate communications, Jeff Brown, and he spoke towards why EA has decided to abandon online passes.
"There's not much to say. The online pass came out in 2010. It was a way of packaging together a suite of post-launch content and services for people. There was also an element for people who bought the game second sale. It never really caught on. People didn't like it. People told us that they didn't like it and you know, we went through a cycle and we're about to put out some new games and we just decided not to do that anymore. We're 100 percent committed to creating on-going content and services so the consumers get more value out of the game – you know games like Battlefield and FIFA where there's all sorts of new things that get added all the time – but the whole idea of packaging it up with an online pass, clearly it was not popular, so we listened to people and we stopped doing it."
We asked if this new policy will affect released games that have existing online pass structures, and Brown said he would check on that question and get back to us.
Original story: Electronic Arts has decided to leave the controversial system that requires players to purchase or redeem a code to access a game's online features behind.
EA's senior director of corporate communications John Reseburg confirmed the discontinuation of the program in an e-mail to VentureBeat. Reseburg said EA launched the online pass program, "As an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
This certainly isn't the end to online passes appearing in other games, but moving forward, Electronic Arts titles won't require you to either purchase an online pass, or redeem a code to play online. It's good news, especially when you consider our predictions of a world where the online pass has run rampant.
[Source: Venture Beat]
Email the author Kyle Hilliard, or follow on Twitter, Google+, Facebook, and Game Informer.
THANK YOU DOWN WITH SOPA , or does not even relate to this post , anyways , DOWN WITH SOPA
Sounds like they're finally doing something right!
First good thing I've heard of EA doing in a long time
EA finally did something that gamers like?..... I feel a disturbance in the force.
Yes! This was quite a pleasant surprise! Good job, EA. I've never had a problem with EA (one ending, that I actually liked, and one horrible always on mistake < great games), but now maybe they can please the fans who have been disappointed with them. I appreciate this too - it's a good sign that the looming threat of always on might not be quite as possible as it seemed.
Great, now no need to buy EA Sports games new!
EA Did a good thing? OH BOY.
omg ea being a good salesperson even though they started the **** in the first place
EA. making a good decision? Is this the real life? Is it just fantasy?
It's about time !!! it never worked in the first place and I would never of spent my money on a game that I had to use an online pass for !
This is great news. Used games are cheaper for a reason and the prominence of Online Passes has made it difficult for poorer gamers. That's just not fair.
That's smart EA
I guess they don't need online passes anymore since all their games will have microtransactions.
Oh my. Is this Christmas?
I understand that in the gaming community it's popular to hate EA.... but based off my experiences with the company they haven't done anything to ticke me off. Dare I say.... I like them?
Thank you so much
This is good. Next step is remove always online and DRM