The lights are on
Update: We had a chance to talk with Electronic Art's VP of corporate communications, Jeff Brown, and he spoke towards why EA has decided to abandon online passes.
"There's not much to say. The online pass came out in 2010. It was a way of packaging together a suite of post-launch content and services for people. There was also an element for people who bought the game second sale. It never really caught on. People didn't like it. People told us that they didn't like it and you know, we went through a cycle and we're about to put out some new games and we just decided not to do that anymore. We're 100 percent committed to creating on-going content and services so the consumers get more value out of the game – you know games like Battlefield and FIFA where there's all sorts of new things that get added all the time – but the whole idea of packaging it up with an online pass, clearly it was not popular, so we listened to people and we stopped doing it."
We asked if this new policy will affect released games that have existing online pass structures, and Brown said he would check on that question and get back to us.
Original story: Electronic Arts has decided to leave the controversial system that requires players to purchase or redeem a code to access a game's online features behind.
EA's senior director of corporate communications John Reseburg confirmed the discontinuation of the program in an e-mail to VentureBeat. Reseburg said EA launched the online pass program, "As an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
This certainly isn't the end to online passes appearing in other games, but moving forward, Electronic Arts titles won't require you to either purchase an online pass, or redeem a code to play online. It's good news, especially when you consider our predictions of a world where the online pass has run rampant.
[Source: Venture Beat]
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It took them this entire damn time to realize this was a bad idea im glad its put to an end but i still have Mass Effect 3 stashed away since it didnt come with the pass sigh...
Wow. EA must've been hurting from people not buying into it.
I'm happy that they are doing something for the general consumer, maybe for the first time a company is actually trying to improve itself after winning the Golden Poo (which made us look terrible might I add.) I don't think we should go on assuming there is a larger conspiracy happening when we haven't heard any other future moves. Lets just enjoy this one
I buy the majority of my games used and personally do not get offended by a publisher requiring me to pay money toward the use of online features if I wish to use them. The money that I pay toward a used copy of a game in no way pays for the upkeep of online services.
Regardless, this sounds user friendly and that is always a good thing. Also, I find it interesting how many people hate EA when compared to the number of people who seem to know why they hate EA. Such is the world we live in. By all means have an informed opinion and fight for your beliefs, just don't let media and popular opinion sway you toward flaming for the sake of flaming.
+5 Positive karma….. Yes I want Fallout 4!!!!!
EA did a good thing for once? I think those 2 awards for worse company finally got them to their senses.
EA did something good? I think those 2 awards for worse company finally got them to their senses.
There is good in the world...
thank you !!! used games will have higher value once again. FUC* YEA. Why go against customers in the first place? Man Money will destroy this world one day.
Yes! Finally EA does something beneficial for consumers. Let's just hope other companies will now follow this trend.
Alfred,flip the the party switch!!!! Yes master Wayne.
More proof that EA aren't the monsters that they're made out to be. I'd like to think that now people will stop using them as a crutch for their misplaced aggression, but that's probably just wishful thinking.
I'm not going to celebrate just yet. I have a feeling they're only doing this because they have a "better" idea...
Oh no. EA has probably found something even worse to replace it with!
BEST GAMING NEWS EVER FROM EA!
It's a trap!!!!!!
This is a step in the right direction. Wish more publishers and developers would follow EA' lead.
Thank God! want to buy a used copy of this game that you want to play multiplayer on? NOPE
Good move. Hopefully Sony and Ubisoft(?) follow suit.