The lights are on
Capcom today disclosed significant revisions to their earning forecasts for the fiscal year ending March 31, 2013. The publisher attributes a "special loss" of 7.2 billion yen.
The explanation for missing targets leans heavily on a failure to properly market their titles and a "decline in quality due to excessive outsourcing." Additionally, the losses are due to cancelation of titles that were outsourced overseas and a failure to adapt to perceived demand for DLC. Moving forward, Capcom plans to bring more development in-house.
Both of these points seem to run counter to consumer sentiment about recent titles. Resident Evil 6, which received mixed reviews (Metacritic 67 - 74), was developed internally at Capcom. Devil May Cry (Metacritic 85 - 86), which was handled by UK developer Ninja Theory, was lauded by critics. 2012's Dragon's Dogma (Metacritic 75 - 78), which is seeing a major expansion next week, was developed in-house.
With regard to DLC, Capcom has been heavily criticized for its approach to on-disk content, specifically with regard to 2012's Street Fighter x Tekken, which included every paid add-on character in the retail product, but locked behind a paywall.
Despite the newly announced loss, Capcom announced that sales of Resident Evil 6 and Devil May Cry are running close to revised projections issued in December 2012.
The publisher's fiscal year ending March 31, 2013, yielded net income of 2.9 billion yen (currently valued at approximately $29.5 million).
[Source: Capcom 1, 2 via Joystiq]
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Hopefully thing'll get better then having them notice things.
"The explanation for missing targets leans heavily on a failure to properly market their titles and a 'decline in quality due to excessive outsourcing.'..."
I'll second that! WAY too many studios worked on Resident Evil 6. Just like Square-Enix, and how they throw a half dozen or so studios at games like Tomb Raider and automatically thinks that "over-producing" your game will yield Call of Duty-like sales. It's really, really stupid. As for failure to market things, F*** yes, you failed to properly market DmC idiots! There were exactly ZERO commercials for the game! In fact, I can't recall the last Capcom game that had TV presence - and TV is how you sell games. As many savvy gamers as there are who read GameInformer, there are 10x as many who are morons and will only buy the games that air commercials on TV. So stop being cheap and ADVERTISE, ADVERTISE, ADVERTISE! Especially when you're sitting on an excellent game like Ninja Theory's DmC...
(oh, and in the future, advertise DmC sequels with the "Classic Dante" skin, just so the whiners will STFU about "Nu Dante" and will see how amazing the new Devil May Cry really is. Just bite the bullet and show 'em what they want to see.)
Come on Capcom! I know some good can come from this.
Stay strong, Capcom!
Just work more with Ninja Theory and you'll be golden. Oh, and don't do Res Evil 7 for awhile and instead make another DMC 2. ;-)
The only game that was outsourced was the highest rated game and my favorite DMC to date. Also, if the story was more.. existent in Dragon's Dogma, that game would be great! SO FUN!