Hopefully it is an awesometacular game! Or a mechanical version of the kinder egg!

Half-Life 3. Hey, I can dream, can't I?

dont know what it is but it definitely came before the chicken

I think its an egg

They will show what the PS4 looks like on Easter.

Whatever it is, I want one. That usually doesnt happen when I think of sony....

Egg: The Game. You play as an aspiring chicken farmer, but after not appreciating the chickens for their work, you are magically transported into an egg so you can see the trials the unborn chicken must face. Expect amazing platforming, hardcore boss fights against rival eggs, and at least one 'egg-celent' pun.

That's gonna be one weird looking console if that's what it is lol

My question is, can I eat it? I hope it tastes like chocolate.

sounds like the beginning of one of Sony's strange marketing campaigns. PS9 anyone?

Knowing the Uk it probably examines your DNA to see if you're British enough for being allowed the privilege to own a T.V. license.

It looks as if there is something inside the egg itself. It might be the ps4 inside of that egg. And they might open it up on Easter.

Genetically engineered Super Chickens designed to destroy the used game market

Looks almost like a Portal turret, only not really.

I hope its an announcement thats about the Vita. But if itsn't.. Then its about the PS4 for sure.

Dan would definitely say "that's a thing".

I bet that's what the PS4 looks like.

It's some kind of all red pokeball.... we're going to be able to capture real wild animals thanks to this ingenious invention by the men at Sony's UK office. I challenge your Lvl. 30 Squirell with my Lvl. 33 Chipmunk!

"Is this a teaser image for what he PlayStation 4 hardware? Is it some kind of very strange Easter themed promotion? Does it have something to do with Iron Man?"

I think this sums up my thoughts about this perfectly.

It reminds me of the Beats logo.