The lights are on
While many of gaming's top franchises - like Call of Duty
and Assassin's Creed - have gone to a yearly release schedule - Take-Two doesn't
want gamers to burn out on its storied Grand Theft Auto series.
Speaking at the Wedbush Transformational Technologies
Conference, Take-Two COO Karl Slatoff said that even a GTA every two years
would be too much.
Slatoff commented, ""Often times people ask us 'Why don't you come out with
Grand Theft Auto every two years?' To us, that doesn't make sense, because
Grand Theft Auto, every single time it comes out, is a brand new experience.
You can't possibly do that in two years. And if we did that, our product would
fatigue and the franchise would degrade from a value perspective."
While investors would probably like a GTA game every year to
line the company's coffers, it's encouraging that Take-Two takes a long view of
the franchise. It's also very likely that the release of Grand Theft Auto V in
September will likely be the biggest game of the year.
Email the author Matt Helgeson, or follow on Twitter, and Game Informer.
Brand Longevity over the whore-out approach? unheard of! - Activision
Why do these people make me love them so?
That's exactly why I love them.
Each game is completely different.
Not like Assassin's creed or call of duty that all of them are the same.
Best news of the day.
Brilliant news, GTA has always been extraordinary, it gives me good faith that this game will blow my mind. Anyhow IMO it's good to know that their is still developers out their who take pride in nailing their ambitions, rather than annual releases, like COD.. but Assassins creed is still great
I really like this policy. It means that the gamer is going to get one huge, quality game which they will rave about for many years instead of a decent game every year that they'll forget about as soon as the second or third one rolls around. You see a lot of people clamoring for a Bully sequel and even more for Half-Life 3, but you just don't see that kind of energy behind people asking for the next Call of Duty. I say, make the games not just when they're ready, but when they exceed all expectations. Screw marketing windows and deadlines, if games just aren't good and you ship it anyway, you're only shooting yourself in the foot. I'm looking at you, Epic Mickey 2 and Aliens Colonial Marines.
THANK YOU! Finally a voice of reason.
Grand Theft Auto - 1997
Grand Theft Auto II - 1999
Grand Theft Auto III - 2001
Grand Theft Auto: Vice City - 2002
Grand Theft Auto: San Andreas - 2004
I would say Rockstar are capable of producing a quality GTA game every two years. The large gap between SA and IV was because if the new engine, if they had wanted to, I am sure Rockstar could've kept a similar schedule to their PS2 days once they got used to RAGE.
Personally, I would hope Take Two would not want a biyearly GTA because of the unbelievably punishing workload it put Rockstar's employees under to release III to SA.
while i'm not a fan of GTA almost every time Take-Two speaks I like them more
Totally........agree. I hate the yearly games. It seems like they just push them out as fast as they can. They don't take the time needed.
good im glad there is at least one company that cares more about their product then making investors happy
Wow, a company thinking past the next quarter's financials....amazing!!!