The lights are on
Speaking at a conference, Electronic Arts CFO Blake Jorgensen revealed that the company plans to integrate microtransactions into all upcoming titles.
At the Morgan Stanley Technology, Media, and Telecom Conference, Jorgensen said: "We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
The gamers "enjoying and embracing" this approach may be out there, but given the attitudes among hardcore gamers toward microtransactions, EA announcing its intentions so blatantly is surprising. In-game purchases aren't always bad, but gamers tend to resent being nickel-and-dimed.
Microtransactions may be profitable, but how their global implementation would affect the goodwill of EA's customers has yet to be seen.
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pay to win wtf
That seems like the same kind of goal of having multiplayer in every game.
Seems like a matter of time before the ads get larger and larger...
I want to slap the MF'ers who keep buying crap in the game and making EA think this is a good idea. Honestly tho as long as it doesnt effect the game(dead space 3 is a good example) then go ahead i guess, EA.
They're really the worst.